Nimble Finance operates in the final expense niche, a highly competitive market that requires precise targeting and cost-effective lead generation. The company approached us with the goal of increasing reach, generating qualified leads, and reducing cost per acquisition through optimized ad campaigns on social platforms.
Business Audit
When we first audited Nimble Finance’s campaigns, we identified several issues and areas for optimization:
High Ad Spend Without Consistent ROI: Some campaigns, like AA || LANDER-50$-Call Campaign, had large budgets (over $1,400 spent) but needed tighter optimization to maintain profitability.
Fragmented Campaign Goals: Campaigns were spread across awareness, page likes, leads, and calls, without a unified funnel approach.
Inefficient Budget Allocation: Campaigns with higher engagement potential were underfunded, while others consumed too much budget with low returns.
Limited Testing of Formats: Campaigns were not fully leveraging A/B testing of creatives, audiences, and placements.
Budget Efficiency
Capped low-performing campaigns and reallocated spend to proven winners (e.g., “AA || LANDER-50$-Call Campaign || Winner”).
Introduced strict daily budget limits to prevent overspending without ROI.
Final Results
First Period (Aug 2022 – Sep 2025, cumulative view)
High-Spend Campaigns: The main Call Campaigns drove significant results:
$1,476.58 spent → 154 website contacts
$541.44 spent → 16 website contacts
$318.55 spent → 6 20-second calls
Awareness & Engagement:
Awareness campaign reached 10,946 people with just $25.40 spent.
Page Like campaign generated 212 likes at $39.07 spend.
Second Period (June 2025 snapshot)
Cost Control Implemented:
Many campaigns recorded $0 spend (intentionally paused to cut waste).
Only three campaigns actively spent budget:
Awareness campaign ($25.40)
Page Like campaign ($39.07)
CBO-27th JUNE RULE campaign ($47.30)
Improved Efficiency:
Compared to previous months, ad spend was minimized while maintaining awareness reach (10,946 people reached in June with just $25.40).
Page Like campaign continued delivering consistent follower growth.
Within two months, Nimble Finance’s ad performance showed clear signs of improved efficiency and budget control. While initial months saw heavy ad spend ($1,400+ in one campaign), by June 2025 the strategy shift successfully reduced wasted spend and focused on campaigns that delivered measurable results (leads, contacts, calls, and page growth).
Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.
Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.
Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.
Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.
Nimble Finance
Business, Insurance
Aftab Hashmi
25 December,2024 - Present
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