RF Business Insurance operates in the business insurance niche, a sector where competition is intense, and generating cost-effective leads requires precise targeting. Their primary objective was to increase awareness, capture qualified business leads, and reduce overall cost per acquisition.
Business Audit
On auditing the campaigns, several issues and opportunities were identified:
High Cost Per Lead in Early Campaigns: Early-stage campaigns showed a cost per result as high as $57.93 for a single meta lead.
Limited Lead Volume: Despite significant impressions, conversions were low, highlighting funnel inefficiencies.
Underutilized Budget on Awareness: The New Awareness Campaign showed strong reach efficiency ($1.65 CPM) but had minimal investment initially.
Lack of Creative Testing Insights: Campaigns needed deeper testing to identify high-performing creatives and messages.
Innovative identity design goes beyond just creating a logo—it’s about crafting a unique visual and emotional representation of your brand. We fuse creativity with strategy to develop a cohesive identity that reflects your brand’s personality, values, and mission. From logos and color schemes to typography and brand guidelines, our designs ensure consistency across all touchpoints, making your brand memorable and instantly recognizable. With an innovative identity design, you’ll stand out from the competition, connect with your audience, and build lasting brand loyalty.
This cohesive identity not only enhances brand recognition but also ensures consistency across all platforms, building trust and emotional connection. With an innovative approach, we help your brand stand out, leaving a lasting impression that drives loyalty and growth.
To address these pain points, we implemented a structured strategy designed for the insurance niche:
Creative Testing at Scale
Launched Creative Testing || Amplify with a $50 daily budget to identify ad creatives that resonated best with decision-makers in the insurance space.
Tested multiple formats, messaging angles, and visuals to optimize CTR and lead intent.
Awareness Expansion
Increased spend on the New Awareness Campaign to maximize cost-efficient reach.
Positioned ads around credibility, security, and the financial protection offered by RF Business Insurance.
Lead Generation Optimization
Ran Website Leads Campaigns to capture higher-intent users directly on landing pages.
Added CBO and Meta Lead Forms to simplify lead capture for users less inclined to leave the platform.
Budget Allocation Shift
Redirected budget away from expensive, underperforming ad sets.
Pushed more spend toward campaigns delivering leads at scale, especially Creative Testing || Amplify.
Final Results
Before Optimization (June 1 – June 10, 2025)
Meta Leads: Only 1 lead generated at $57.93 CPL.
Awareness: New Awareness Campaign reached 5,980 people at a very low cost of $9.89 total.
Overall Impact: Limited conversions, high CPL, and under-leveraged awareness reach.
After Optimization (June – September 2025)
Massive Scale-Up in Leads:
Creative Testing || Amplify generated 124 meta leads at $21.56 CPL, totaling $2,673.68 spend.
Website Lead Campaigns:
Brought in 2 website leads with a higher CPL ($82.48), providing insight into quality vs. cost trade-offs.
Overall Lead Growth:
From 1 lead before optimization → 127 total leads after optimization.
Average CPL dropped from $57.93 to $21.56 in the best-performing campaign.
Within two months, RF Business Insurance’s campaigns evolved from low-volume, high-cost leads to a scalable lead-generation system. By focusing on creative testing, funnel restructuring, and smarter budget allocation, the campaigns achieved:
When creating a detailed case study, it’s important to provide comprehensive information that communicates.
Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.
Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.
Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.
Project timelines vary based on complexity and scope. We provide a detailed timeline during the initial consultation.
RF Insurance
Business, Insurance
RF Insurance Agency
January 2025 - Present
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